We were tasked to create a collection of bags and accessories for the Hong Kong based brand LOJEL that catered to the *modern nomad” a person who lives and works across borders and timezones. This person has specific needs to organize their belongings, tech/work/private, and travel with ease and style. We worked together with the amazing team at LOJEL in Hong Kong and Vancouver and came up with the Semo collection: an assortment of backpacks, tote bag and a tech organizer. Offered in two colours the products aim to salute well-crafted minimalism and quite luxury.
In this project we traveled to Hong Kong and mainland China and had the amazing opportunity to meet up with Alvin and Aily from Studio Faculty, a well renowned Vancouver based creative firm when they came to Sweden for the campaign photoshoot shoot in Stockholm.
Working with people across the globe made this project a treat and the reason we started our business: you learn so much meeting and working with people far away from your location. You also notice what brings us people together: in this case a shared humble and professional approach to make superior products for the user, the environment and the client. Oh, and we had lot’s of fun too.
